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To succeed, all online home businesses need the same thing it traffic - and lots of it. After all, what good is a website without any traffic? So, here are some tips on how to build and maintain it: Step #1: Optimize Your Site Have you ever wondered how webmasters manage to get their sites to the top of Google rankings? They do it by using a technique known as SEO. SEO, or Search Engine Optimization, is the process of increasing the volume and quality of website traffic from search engine results for targeted keywords. Using these same keywords throughout the body of your pages’ content will help search engines pick up your site. Guidelines to help with site optimization are can be found on major search engines such as Google. Tools for finding the best keyword phrases are also available (Google’s own goodkeywords.com is free. HexaTrack is a free tool which allows you to find out what keywords your competitiors are using.) Opt for phrases relevant to your online home business - the more specific, the better. Avoid single words, as these are too broad. Be warned though! Many people have a negative opinion of articles and web pages overstuffed with keyword phrases, feeling that they are a paid advertisement (which they are). It is better to use the natural occurrence of the keyword phrase in the writing. In addition to keywords optimization, SEO can also involve tweaking a site’s coding, presentation, and structure, as well as fixing problems that can prevent ’spidering’ from search engine indexing programs. Step # 2: Back-Link Your Website Increasing the number of backlinks to your site is essential to developing a good relationship with the major search engines. This involves establishing as many inbound links as possible, preferably from highly respected websites and directories related to your niche. Reciprocal linking involves asking other webmasters if they are willing to link to your site in return for a link to their site. However, Google and other search engines give less weighting to reciprocal links in comparison to the one way links that you can receive through article and directory submission. Step # 3: Become an Article Marketer Google algorithms prefer sites that have relevant content and rich information related to the targeted keywords. One way of adding content to your website is by posting articles on it, either written by yourself or others. You could write your own blog (Google’s Blogger is excellent and easy to set up and use) and provide a link to it on your site. Another way of ensuring your site is constantly updated with new informative material is to add a plug-in article directory such as Article Dashboard. Getting your own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence. Software such as Instant Article Wizard available to help you write articles yourself. Alternatively, you can purchase Private Label Rights material relevant to your online business. Next, submit your article to a selection of high quality article directories. Most article directories allow you to include HTML in your resource box, so you want to take advantage of this and include some anchor text with your keywords in the resource box, as well as at least one URL to your site. Remember quality articles will drive the curious to find out more at your website. Step # 4: Start an Email Campaign One way of expanding your home-based online business is with Opt-in email campaign, a vital element of any online home business. Opt-in email involves of having potential customers sign their name and email address in a prescribed box in exchange for information about a product or service they are interested in. This is done through the use squeeze page designed expressly for the purpose of harvesting email addresses of interested prospects. You will need an autoresponder, a program designed to send emails out automatically to your customers. You create a series of follow up emails, which are then sent out at pre-programmed intervals. Your list is your lifeline to referrals and future sales since your ongoing relationship with your customers builds TRUST. Entrepreneurship and owning your own home based online business is not for the faint-hearted. To succeeed, all home-based online businesses need one thing: traffic. And that comes with hard work, coupled with expertise. However,if you are willing to use these techniques, preferrably focussing one at a time, you really can make your dreams come true.