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Most people that have used the internet for a while and have a website will tell you that to get regular traffic quickly, pay per click is a tried and tested method. This is the system of choice owing to how successful it is compared to may other types currently available. If you haven’t tried this before but have considered using pay per click then you may have some questions which will need to be addressed. All that happens here is an advert (some text with a url link), often in blocks of two or more, is placed on various other websites that are popular and receive large numbers of visitors. When a visitor does click through to your site, they must stay for more than ten seconds for the previous (hosting) site to be paid, albeit a very small amount. There are a couple of pints to remember about this: your advert will be related to the subject of the site it is being used on and these sites are generating huge amounts of traffic. Another reason this is a cost efficient process is because you only pay the hosting site when the links are used. Unlike regular advertising which you pay for whether someone takes any notice or not, this way you pay for what gets used. In the early days it was often said that a competitor would try to deplete their competitors advertising budget by clicking on their link until they used it up but this rarely happens these days. From a business viewpoint, pay per click marketing is extremely effective at targeting the exact market the business wants. Your ad will only show up on sites where people are already interested in something related to what you are offering. There are a number of these pay per click programs available but it is Google who have captured the market with their Adwords system. Your small ad will show up when people search on Google for a phrase or term that you designate. If you have paid a great deal for the search term you may find your sponsored advert at the top of Google’s search page or it might be at the side. For many people, part of the appeal about pay per click marketing is the immediacy. Many companies use this technique to gauge how good their advertising copy will be before they use it in more expensive areas. Almost all top companies will use pay per click as part of their marketing structure because it is perceived as being the most effective.