by Kirt Christensen
How can you build wealth by using affiliate marketing and pay per click? You do that by not just sending the traffic on to your affiliates to get the commission but by building your own assets at the same time.
As you buy clicks on Google, offer those people something of your very own first, something of genuine value that nobody else can replicate. Collect contact information from as many of those visitors as you possibly can, then send them on.
By tradition, if you can make a tradition in 5-6 years, affiliates will display banner ads or other links, purchase pay per click and other traffic, then send the traffic directly on to their affiliate hoping that this will produce a sale and therefore a commission.
We call people who do that “bitslingers.†They buy traffic and get the dollars from it, but nothing else. They add nothing of value to the mix. They’re just brokers of clicks, and little more. Want to be more than just a bitslinger? Build an asset, a customer list you can communicate with again and again.
What offering of value can you list? He are some ideas that I have gathered:
Proffer an informative tutorial.
Host a web chat where you can give them information on a related subject that is associated with the affiliate service/product you are pushing.
Set up your own site that provides a multiday e-mail course about your topic, and promote your affiliate program that way.
Make available at no cost a guide or reference ‘paper’ on the subject.
Should you have several affiliates offering similar products or services, create a cost and quality analysis and then allow them to pick which one they like.
Create audio recordings on the subject.
Hold a contest.
Provide a free software download.
Most importantly, don’t tell your customers, “Hey, go use my product.†Don’t push it like banshees. First teach them something of value that will help them improve their own sales process.
There was a time when you could run to Google, buy clicks, and send them through your own affiliate link straight to your host’s web site. Successful affiliate hosts loved this, because it meant they could very well dominate their market as almost every Google ad on the page promoted their web site.
Problem is that Google didn’t think that was so great. These strong-arm arrangements messed up the process of Adwords and thus Google took a hit to their image. Thus came the Google revolution at the beginning of 2005. The rule now stands that one ad display url is allowed per page of Adwords listings per advertiser.
This does not mean, however, that you can’t have your affiliates showing up on the same Google results page as you. It simply means that they can’t just buy traffic and send it straight to your web site.
Therefore you, if you’re an affiliate for another host, or your affiliates have to create some unique and solid content for the webpage your visitors land on if you want to flourish. With this you have a win/win situation. Your site adds richness to the internet and your visitors add to your client base.
About the Author:
Need to optimize or “fix†your Adwords & PPC campaigns?
Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you need a real
adwords professional, he’s the man!