Janitorial Services Fake Green
It may be amusing to see the sudden interest in moving to a Green business as this trend continues. Many companies are now realizing that the Green economy is going to hurt or help the revenue of their business. Suddenly, these business endeavor to demonstrate their Green commitment though it has only commercial value. Frankly, it doesn’t take much to pretend to be Green because the public is still trying to figure it out.
There will be the hypocrisy as some people and companies mask their singular drive for profits by pretending to be Green and even promoting themselves to be Green. This is the trend called “Greenwashing†where there is either a purposeful or subtle form of deception at work.
As the Green economy grows, those in the janitorial business will also want to appeal to the Green business opportunities coming their way. We will find that the first stage is a simplication effort that provides enough justification for their claims to a Green service. This is done by purchasing a line of Green products that now adorn their janitorial carts. Oddly, this seems all that is required to be a Green janitorial service although their workers may be clueless about Green practices.
The “Green Equalization†happens when every janitorial service has a line of Green products passed to their workers, and they suddenly boast that they are a Green Clean firm. Regardless of the shallowness of this claim, it should be apparent that you cannot get a Green service from a bottle.
Training and certification brings an independent third party into play that will certify that a firm has met a basic standard of conformity to good practices. Green Clean Institute does not sell products nor operate a janitorial service on the side. It is an educational and independent certifier of reputable Green services.
We already see Green pretenders in the market. The question is how will you separate yourself from the crowd and stand out as the credible and reliable service that deserves the business. Green Clean Institute certification is the answer that your clients will appreciate and trust. In a world of Green wanna be’s, shouldn’t you be the real thing?
Janitorial services are no longer about sweeping floors and taking out the trash. A great variety of duties and responsibilities have been added to the standard duties of the janitorial workforce. But, consider the magnitude of this transition to Green practices. There are over one million janitorial workers in the US, and though they are expected to raise the level of service, they are often the least trained and equipped to do the job. If we are going to pass regulations demanding Green services, there must be the training and certification of those who carry the responsibility.