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Remember when you were told by your upline to put a list together of at least 100 names of friends and family? Well that’s the way it used to be when you wanted to get someone started in network marketing or MLM. I think its tough because we all judge whether or not our friends and family will want to be in a MLM business or not. Will Aunty Mary really want to be an MLM superstar? Once I had my list of the magic 100 together, I presented it to my sponsor. We started making the calls. Wow, how painful was that. We even got some meetings and showed our business opportunity. No one got in. The only support I got was from my mother who bought the product as a show of support. I guess no one else wanted to get rich selling soap. Modern network marketers know not to even bother going down that old dusty unproductive road. 21st century networkers use professionally generated leads and leave uncle Bob to his Sunday comics. Even to this day some of my relatives still shy away from me at family gatherings in fear I might want to rope them into some soapy business opp. The last two years has seen the number of leads websites on the internet explode. MLM leads are now big business. Millions are generated and sold each year. There are leads available from all the major English speaking countries: U.S.A., Canada, United Kingdom, Australia and New Zealand. Even a number of Asian countries are popping up on some of the better leads sites. Some of the Asian countries are; Japan, Malaysia, Singapore and China (Hong Kong). The choice in leads is also growing. These days you can have 8 question surveyed leads, auto responder leads, phone verified leads, and of course the best of all; Real Time Leads. Why are real time the best? It’s simple. The leads are delivered to you in real time. That means the moment they are generated they are delivered to you. You simply cannot get a fresher lead than that. If you can you should call them right away. For sure they are going to remember filling out the form and they are going to be very keen to hear what you have to say. Building a relationship should be no trouble at all. Most lead companies offer options with real time leads which can make them more effective and really laser targeted. For example, you may want people that can invest a certain level of funds into a new business. Or you may only wish to speak with people in your area code or state. These are only some of the options which can make using real time leads the most positive and productive leads you every buy. Most lead companies provide a free backoffice to manage your real time leads. You can adjust how many leads you receive per day and usually even pause the campaign. So if you need to go away for the weekend, you are not wasting any leads. In summary, real time leads are best because they are very fresh, responsive, eager to hear from you and targetable.